IdeaBytes IoT

Google Search Campaign Strategy

Comprehensive Paid Search Blueprint

December 2025 - February 2026

Strategic Plan by Techarion

Executive Summary

Total Campaigns

4

Strategic Focus Areas

Ad Groups

11

Targeted Segments

Starting Budget

₹30K

Per Month

Target Leads

30-40

Per Month

Geographic Focus

9

Major Markets

Keyword Universe

500+

Across All Campaigns

Ad Variations

30+

Optimized Copy

Campaign Objectives

Lead Generation: 30-40 qualified leads per month at ₹800-1,000 CPL
Market Positioning: Establish IdeaBytes as leading Indian IoT data logger manufacturer
Competitive Advantage: Leverage "Made in India" positioning against imports
Scalable Growth: Start at ₹30,000/month, scale to ₹3,00,000/month for 300+ leads
ROI Target: Achieve 4:1 return on ad spend within 3 months

Key Success Factors

High-Intent Targeting: 40% budget on purchase-ready keywords
Industry Specialization: 30% budget on pharma, cold storage, food, and industrial sectors
Competitive Intelligence: 10% budget on competitor alternative positioning
Multi-Touch Attribution: Track 10 conversion types from quote requests to brochure downloads

Market Opportunity & Positioning

The Temperature Monitoring Market in India

Market Size & Growth

Pharma Cold Chain: Growing at 12-15% CAGR with increasing regulatory requirements
Food Industry: FSSAI compliance driving adoption across restaurants, cloud kitchens, and warehouses
Cold Storage: 35+ million tonnes capacity requiring continuous monitoring
Manufacturing: Industry 4.0 adoption increasing demand for IoT sensors
Import Substitution: "Make in India" push creating opportunities for domestic manufacturers

IdeaBytes Positioning

Competitive Advantages

Made in India: 30-40% cost advantage over imported brands (OMEGA, tempmate)
Local Support: Same-day dispatch, Hindi support, faster service response
Technology Stack: 4G/M2M, Wi-Fi, USB options with cloud dashboard and mobile app
Compliance Ready: ISO 9001:2015, ISO 27001, FDA 21 CFR Part 11 compliant
16+ Years: Established brand with 500+ enterprise clients and 10,000+ deployed devices
Scalability: From single sensor to 1000+ multi-location deployments

Target Customer Profile

Primary Audiences

Pharma Companies: Quality managers, compliance officers
Cold Storage Operators: Operations managers, facility heads
Food Businesses: Restaurant chains, food processors
Manufacturing: Production managers, quality control

Decision Criteria

Regulatory compliance requirements
Total cost of ownership
Local support availability
Scalability and integration
Accuracy and reliability

Campaign Strategy Alignment

Keyword Focus: High-intent purchase keywords capture bottom-of-funnel searches
Geographic Targeting: Top 6 Indian cities (Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Pune) plus USA and Canada
Messaging: Emphasize Made in India, cost savings, local support, and compliance
Competitive Positioning: "Quality of imports, pricing of domestic brands"

Competitive Landscape Analysis

Main Competitors in Temperature Data Logger Market

🇮🇳 G-Tek India (Vadodara)

Established 2017+ Indian Brand

Key Strengths:

Strong pharma & blood bank presence
WHO PQS Pre-Qualified
NABL calibration certificates
gtekNet™ software platform

Messaging: "Certified Compliance, Zero Compromise"

🌎 OMEGA Engineering (International)

Global Brand Premium

Key Strengths:

Global brand recognition
High accuracy & quality
Expert engineering support
Comprehensive product range

Messaging: "High Accuracy & High Quality"

🇩🇪 tempmate GmbH (German)

European Premium

Key Strengths:

European quality standards
21CFR Part 11 compliant
Real-time alerts
Multi-parameter monitoring

Messaging: "Enhance quality control"

🇮🇳 Bolt IoT (Indian Startup)

Startup Tech-Forward

Key Strengths:

24/7 monitoring focus
Multiple alert channels
IoT-first approach
Modern tech positioning

Messaging: "Monitor 24/7 with instant alerts"

Competitive Comparison Matrix

Factor	IdeaBytes IoT	G-Tek India	OMEGA	tempmate
Origin	Made in India	Indian (Vadodara)	International (USA)	German (Import)
Price Positioning	₹4,500 - ₹25,000 Competitive pricing	Premium Indian pricing Similar range	Premium import pricing 40% higher	European premium 40-50% higher
Connectivity	USB, Wi-Fi, 4G/M2M RS485, Bluetooth	USB, RF wireless Limited options	Comprehensive Various options	Cellular, WiFi Cloud-based
Compliance	ISO 9001, 27001 FDA 21 CFR Part 11	NABL, WHO PQS Strong pharma	All international certifications	21CFR Part 11 EU standards
Local Support	Same-day dispatch Hindi support Pan-India service	India-based Local support	International Slower response	Import delays Limited local
Cloud Platform	Yes - Full featured Mobile app API access	gtekNet™ software Client-server	Available Enterprise focus	Cloud-based Real-time alerts
Scale	1 to 1000+ sensors Multi-site support	Enterprise capable Limited scale info	Enterprise scale Global deployments	SME to Enterprise
Key Differentiator	Made in India Best price-performance 16+ years experience	Regulatory focus WHO approval	Global brand Premium quality	European quality Compliance

IdeaBytes Competitive Differentiation

Our Unique Value Proposition

"International Quality, Indian Pricing, Local Support"

Cost Advantage: 30-40% lower than OMEGA and tempmate imports while maintaining quality
Technology Parity: Same features as international brands - 4G, WiFi, Cloud, Mobile apps
Faster Service: Same-day dispatch vs. 2-3 week import lead times
Local Understanding: Hindi support, India-specific compliance (FSSAI, NABL)
Proven Track Record: 16+ years, 500+ enterprise clients, 10,000+ deployed devices

Campaign Positioning Strategy

Against International Brands (OMEGA, tempmate)

Message: "Why pay import prices?"
Angle: Same specifications at 40% lower cost
Proof: ISO certifications, 16+ years
Support: Local service, no import delays
Keywords: "alternative to OMEGA", "local manufacturer"

Against Indian Competitors (G-Tek, Bolt)

Message: "More connectivity options"
Angle: 4G/WiFi/USB/RS485 flexibility
Proof: 10,000+ deployed devices
Scale: Enterprise-proven scalability
Keywords: "IoT data logger", "multi-site monitoring"

Made in India Advantage (Key Campaign Theme)

Timing: Atma Nirbhar Bharat initiative creating preference for local brands
Trust: "Made in India" badge in all ads and landing pages
Economics: Better pricing with import duty savings passed to customers
Support: Showcase local offices in Hyderabad, Ottawa, Texas
Pride: "Support Indian manufacturing while getting world-class quality"

Ad Copy Differentiation Examples

vs OMEGA: "OMEGA Quality, Indian Price | IdeaBytes IoT | Save 40%"
vs tempmate: "Why Import? Made in India Data Loggers | Same Quality, Better Price"
vs G-Tek: "More Connectivity Options | 4G, WiFi, USB | IdeaBytes IoT"
Generic: "India's Leading IoT Data Logger | 16+ Years | 10K+ Devices Deployed"

Campaign Structure Overview

4-Campaign Strategic Framework

Campaign 1

40%

High-Intent Purchase

Campaign 2

30%

Industry-Specific

Campaign 3

20%

Research & Comparison

Campaign 4

10%

Competitor Targeting

Campaign 1: High-Intent Purchase (40%)

₹400/day

Ad Groups (4):

USB Data Loggers - ₹100/day
Wi-Fi Data Loggers - ₹120/day
4G/IoT Data Loggers - ₹100/day
Temperature + Humidity Combined - ₹80/day

Focus: Bottom-of-funnel, purchase-ready keywords

Campaign 2: Industry-Specific (30%)

₹300/day

Ad Groups (4):

Pharma & Healthcare - ₹100/day
Cold Storage & Warehouse - ₹80/day
Food & Restaurant - ₹70/day
Industrial & Manufacturing - ₹50/day

Focus: Industry pain points and compliance needs

Campaign 3: Research & Comparison (20%)

₹200/day

Ad Groups (2):

Brand Comparison - ₹120/day
Educational/Informational - ₹80/day

Focus: Mid-funnel, evaluation stage searches

Campaign 4: Competitor Targeting (10%)

₹100/day

Ad Groups (1):

Competitor Keywords - ₹100/day

Focus: Alternative positioning, switching incentives

Budget Allocation Strategy

Starting Budget: ₹1,000 Per Day (₹30,000/Month)

Budget Philosophy

Conservative Start: ₹30,000/month allows for testing and learning with minimal risk
Performance-Based Scaling: Increase budget as we identify winning campaigns and ad groups
Flexible Reallocation: Move budget from underperformers to top performers weekly
Target Efficiency: Aim for ₹800-1,000 cost per lead (CPL) across all campaigns

Daily Budget Breakdown

Campaign	Daily Budget	Percentage	Expected Leads/Month	Rationale
High-Intent Purchase	₹400	40%	12-15 leads	Highest conversion rate, bottom-of-funnel
Industry-Specific	₹300	30%	9-12 leads	Targeted messaging, strong intent
Research & Comparison	₹200	20%	6-8 leads	Mid-funnel, nurturing required
Competitor Targeting	₹100	10%	3-5 leads	Experimental, switching prospects
TOTAL	₹1,000	100%	30-40 leads	~₹750-1,000 CPL target

Monthly Projections (Starting Budget)

Monthly Budget

₹30K

(₹1,000 × 30 days)

Expected Leads

30-40

Conservative estimate

Target CPL

₹900

Average Across Campaigns

Budget Optimization Rules

Weekly Review: Analyze performance every Monday, adjust budgets by up to 20%
Shift to Winners: Move budget from CPL >₹2,000 to CPL <₹1,000 ad groups
Pause Poor Performers: After 50 clicks with no conversions, pause and regroup
Double Down on Success: Increase budget 50% on ad groups with CPL <₹700
Geographic Adjustments: Allocate more to cities with better conversion rates

Budget Scaling Options

Starting Phase (₹30K/month): Testing phase, 30-40 leads/month, prove campaign viability
Growth Phase (₹1L/month): 3x budget increase yields ~100-120 leads/month
Scale Phase (₹3L/month): 10x budget yields 300-350 leads/month with optimized performance
Key Insight: Higher budgets allow better keyword coverage, consistent ad delivery, and improved Quality Scores
Recommendation: Start at ₹30K/month, scale to ₹3L/month once CPL stabilizes below ₹1,000

Geographic Targeting Strategy

Primary Markets (60% of Budget)

🏙️ Mumbai Metro

Budget: 15% (₹150/day)
Rationale: Highest pharma concentration
Industries: Pharma, cold chain, ports
Bid Adjustment: +30%

💼 Delhi NCR

Budget: 12% (₹120/day)
Rationale: Large market, manufacturing
Industries: Food, manufacturing, govt
Bid Adjustment: +25%

🚀 Bangalore

Budget: 12% (₹120/day)
Rationale: Tech companies, pharma, biotech
Industries: Tech, pharma, data centers
Bid Adjustment: +30%

🏠 Hyderabad (Home Base)

Budget: 10% (₹100/day)
Rationale: Pharma capital, local advantage
Industries: Pharma, IT, manufacturing
Bid Adjustment: +25%

🌊 Chennai

Budget: 6% (₹60/day)
Rationale: Manufacturing hub, auto industry
Industries: Auto, IT, manufacturing
Bid Adjustment: +20%

🏭 Pune

Budget: 5% (₹50/day)
Rationale: Auto, pharma, manufacturing
Industries: Auto, pharma, food
Bid Adjustment: +20%

Secondary Markets (25% of Budget)

Cities: Ahmedabad, Kolkata, Jaipur, Chandigarh, Kochi, Indore, Nagpur

Budget: ₹250/day combined
Bid Adjustment: 0% to +10%
Strategy: Test markets, lower competition, expansion opportunities

International Markets (15% of Budget)

🇺🇸 USA

Budget: 10% (₹100/day)
Cities: Major metro areas
Focus: Cost-conscious businesses, Made in India appeal

🇨🇦 Canada

Budget: 5% (₹50/day)
HQ Location: Ottawa office advantage
Focus: Local presence, North American quality

Geographic Optimization Strategy

Device by Location: Mobile +20% in tier-1 cities, desktop focus in smaller cities
Time of Day: 9 AM - 6 PM bidding +20% in all business locations
Language: Hindi ads in North India cities (Delhi, Jaipur, Lucknow)
Local Messaging: Mention "Same-day delivery in [City]" for major metros

Campaign 1: High-Intent Purchase Keywords

Budget: ₹400/day (40%) | Focus: Bottom-of-funnel, purchase-ready searches

Ad Group 1: USB Data Loggers (₹100/day)

Primary Keywords (Exact & Phrase Match):

usb temperature data logger usb temperature humidity data logger usb data logger india usb temperature logger price portable temperature data logger usb temperature recorder plug and play temperature logger buy usb temperature logger

Ad Version 1 - Price Focus

USB Temperature Data Logger | Made in India

Plug & Play | Instant Data Access | Starting ₹4,500

IdeaBytes IoT | Trusted by 100+ Companies

Easy-to-use USB temperature & humidity loggers. Real-time monitoring, cloud access, instant alerts. Free demo available.

Ideal for cold storage, pharma, labs. NABL calibration available. Order now with fast delivery across India.

Ad Group 2: Wi-Fi Data Loggers (₹120/day)

Primary Keywords:

wifi temperature data logger wireless temperature humidity logger wifi temperature monitoring system wireless data logger india remote temperature monitoring wifi environmental monitoring

Ad Version 1 - Remote Monitoring

Wi-Fi Temperature Data Logger | 24/7 Monitoring

Real-Time Alerts | Cloud Dashboard | Easy Setup

Starting ₹6,500 | Free Installation Support

Monitor temperature & humidity remotely via WiFi. Get instant WhatsApp/SMS/email alerts. Perfect for multiple locations.

No wiring needed. Works with any WiFi network. Ideal for cold rooms, server rooms, warehouses. Request quote today.

Campaign 1: High-Intent Purchase (Continued)

Ad Group 3: 4G/IoT Data Loggers (₹100/day)

Primary Keywords:

4g temperature data logger iot temperature monitoring system gsm temperature data logger cellular temperature logger m2m temperature monitoring remote temperature logger 4g 4g cold chain monitoring

Ad Version 1 - No WiFi Needed

4G IoT Temperature Logger | GPS Tracking

Monitor Anywhere | No WiFi Needed | Live Data

Multi-Channel | Built-in SIM | Pan-India Coverage

4G M2M temperature loggers with GPS. Perfect for cold chain logistics, vaccine transport. Real-time cloud monitoring.

Built-in 4G connectivity. Works anywhere in India. Multi-sensor support. SIM included. Get live demo today.

Ad Group 4: Temperature + Humidity Combined (₹80/day)

Primary Keywords:

temperature humidity data logger temp humidity logger india environmental data logger climate monitoring system temperature and humidity recorder thermo hygrometer logger

Ad Version 1 - Compliance Focus

NABL Certified Temp-Humidity Logger | IdeaBytes

WHO | FSSAI | HACCP | FDA Compliance Ready

Audit-Ready Reports | 5-Year Data Storage

Professional environmental monitoring for regulated industries. Automated compliance reports. Email/SMS/WhatsApp alerts.

Calibration certificates included. 21 CFR Part 11 compatible. Used by top pharma companies. Schedule audit today.

Negative Keywords for Campaign 1

Exclude: free software only arduino raspberry pi diy bluetooth only cheap under 500 second hand used

Campaign 2: Industry-Specific Solutions

Budget: ₹300/day (30%) | Focus: Industry pain points and compliance

Ad Group 5: Pharma & Healthcare (₹100/day)

Primary Keywords:

pharma temperature monitoring system vaccine temperature logger cold chain data logger blood bank temperature monitor pharmacy temperature monitoring medical temperature logger india who pqs data logger pharmaceutical cold chain monitoring

Ad Version 1 - WHO Compliance

Pharma Temperature Monitoring | WHO Compliant

24/7 Vaccine & Medicine Storage Monitoring

Automated Reports | NABL Certified | Audit-Ready

Ensure pharma compliance with automated temperature monitoring. Real-time alerts, validation-ready reports. Trusted by hospitals.

WHO PQS standards. Cold chain monitoring. Vaccine storage solutions. 21 CFR Part 11. Free site survey & consultation.

Ad Group 6: Cold Storage & Warehouse (₹80/day)

Primary Keywords:

cold storage temperature monitoring warehouse temperature monitoring system cold room data logger freezer temperature monitor refrigeration monitoring system cold chain monitoring india

Ad Version 1 - ROI Focus

Smart Cold Storage Monitoring | IdeaBytes IoT

Reduce Spoilage by 90% | Save ₹50L+ Annually

Real-Time | Predictive Alerts | ₹15,000+

Prevent costly inventory loss with intelligent monitoring. Predict equipment failures before breakdown. Optimize energy costs.

Multi-zone tracking. Door open alerts. Defrost cycle management. Integration with existing BMS. ROI calculator available.

Campaign 2: Industry-Specific (Continued)

Ad Group 7: Food & Restaurant (₹70/day)

Primary Keywords:

restaurant temperature monitoring food storage temperature logger haccp temperature monitoring kitchen temperature monitoring system food safety data logger fssai temperature monitoring restaurant compliance monitoring

Ad Version 1 - HACCP Compliance

HACCP Compliant Temperature Monitoring System

Automated Food Safety Records | FSSAI Approved

Restaurant | Bakery | Food Processing Solutions

Ensure food safety compliance automatically. Temperature logs for HACCP, FSSAI audits. Real-time alerts via WhatsApp.

Monitor fridges, freezers, cooking temps. Paperless compliance. Cloud-based reports. Corrective action tracking. Free 30-day trial.

Ad Group 8: Industrial & Manufacturing (₹50/day)

Primary Keywords:

industrial temperature monitoring manufacturing temperature logger process temperature monitoring pt100 data logger multi channel temperature logger thermocouple data logger india rs485 temperature logger modbus temperature logger

Ad Version 1 - Multi-Channel

Industrial Temperature Monitoring | PT100/RTD Support

4/8 Channel Loggers | MODBUS | RS485 Integration

High-Temp Applications | Factory Automation

Multi-channel temperature monitoring for manufacturing. PT100, thermocouple support. MODBUS/RS485 integration available.

Monitor furnaces, ovens, reactors. High accuracy ±0.1°C. Historical trending & analysis. SCADA integration. Custom solutions available.

Industry-Specific Landing Pages

Pharma: WHO compliance, 21 CFR Part 11, vaccine storage
Cold Storage: Multi-zone tracking, ROI calculator, energy optimization
Food: HACCP/FSSAI compliance, multi-outlet management
Industrial: Process control, SPC charts, SCADA integration

Campaign 3: Research & Comparison

Budget: ₹200/day (20%) | Focus: Mid-funnel evaluation

Ad Group 9: Brand Comparison (₹120/day)

Primary Keywords:

temperature data logger india best temperature logger india temperature data logger manufacturers india data logger companies india buy temperature logger online temperature monitoring system price india top data logger brands india

Ad Version 1 - Made in India

IdeaBytes IoT Data Loggers | Made in India

Better Than Import Brands | Local Support | Fast Delivery

Used by Top Pharma & Cold Chain Companies

Indian-made IoT data loggers with international quality. Better pricing than imports. Local technical support & service.

Wi-Fi, 4G, USB options. Multi-industry solutions. Same-day dispatch. 1-year warranty. Free product comparison guide. Get quote in 24 hours.

Campaign 4: Competitor Targeting (₹100/day)

Competitor Keywords (Use Ethically):

gtek data logger alternative omega data logger india temperature logger like gtek alternative to omega logger indian made vs imported logger

Ad Version 1 - Alternative Focus

Looking for G-Tek Alternative? Try IdeaBytes

Same Quality | Better Price | Local Support

Switch & Save 30% | Free Migration Support

Get premium data loggers at better prices. Made in India with international standards. Faster support, quicker delivery.

Easy migration from other systems. Free setup assistance. Compatible protocols. Pay per month options available. Compare features now.

Keyword Match Types Strategy

Exact Match [keyword]

30%

Bid: Highest (1.5x base)

[usb temperature data logger]
[wifi temperature monitoring system]
[pharma temperature monitoring]

Why: Highest intent, most relevant traffic, best conversion rates

Phrase Match "keyword"

50%

Bid: Medium (1.0x base)

"temperature data logger"
"cold storage monitoring"
"vaccine storage monitor"

Why: Good balance of reach and relevance, captures variations

Broad Match keyword

20%

Bid: Lower (0.7x base)

temperature monitoring iot device
wireless monitoring system
cold chain solution

Why: Keyword discovery, reach new audiences, use with Smart Bidding

Negative Keywords Strategy (Universal)

Apply to All Campaigns:

General: free cheap download software only app only crack torrent

DIY/Consumer: diy arduino raspberry pi homemade hobby home automation

Service-Related: jobs career salary hiring training course

Used/Second-Hand: used second hand refurbished repair broken

Landing Page Strategy

Product-Specific Landing Pages

USB Data Logger Landing Page

URL: /products/usb-temperature-logger

Hero: "Professional USB Temperature Data Logger - Made in India"
Subhead: "Plug & Play | Starting ₹4,500"
Key Features: 6-8 bullet points with icons
Technical Specs: Detailed table + PDF download
Applications: Use cases by industry
Social Proof: Customer logos, testimonials
CTAs: "Request Quote" + "Download Datasheet"
Trust Badges: ISO, NABL, Make in India

Wi-Fi Data Logger Landing Page

URL: /products/wifi-temperature-logger

Focus: Remote monitoring emphasis
Demo: Cloud dashboard preview screenshots
Features: Multi-location management
Mobile App: Screenshots of mobile interface
Integration: Show API capabilities
Pricing: Starting from ₹6,500
Free Trial: 30-day trial offer
Video: 2-minute product demo

Industry-Specific Landing Pages

Industry Page	Key Content Elements	Compliance Focus	Primary CTA
Pharma Solutions /industries/pharmaceutical	• WHO compliance checklist • 21 CFR Part 11 explanation • Vaccine storage case study • Blood bank monitoring	WHO PQS, NABL, FDA	Schedule Compliance Audit
Cold Storage /industries/cold-storage	• Multi-room monitoring • ROI calculator tool • Energy optimization benefits • Integration examples	HACCP, FSSAI	Get Free ROI Assessment
Food & Restaurant /industries/restaurant-food-safety	• HACCP/FSSAI compliance • Multi-outlet dashboard • Inspector-ready reports • QSR success stories	FSSAI, HACCP	Start 30-Day Free Trial
Industrial /industries/industrial-manufacturing	• Process control examples • SPC charts & trending • MODBUS/RS485 integration • High-temp applications	ISO 9001, GMP	Request Factory Demo

Landing Page Optimization Elements

Above the Fold (Critical 3-Second Window)

Clear Headline: Product name + key benefit (e.g., "USB Temperature Logger | Plug & Play Monitoring")
Subheadline: Specific value prop + price point (e.g., "Starting ₹4,500 | Made in India | 16+ Years")
Hero Image/Video: Product in use, not just product shot
Primary CTA: High-contrast button, above fold (e.g., "Get Quote in 24 Hours")
Trust Signals: ISO badges, customer logos, review stars visible immediately
Secondary CTA: Lower commitment (e.g., "Download Brochure" or "Watch Demo")

Trust & Social Proof Elements

Credibility Indicators

Customer Logos: 12-15 recognizable brands
Certifications: ISO 9001, ISO 27001, CE
Statistics: "16+ Years | 500+ Clients | 10,000+ Devices"
Awards: Any industry recognition
Locations: Hyderabad, Ottawa, Texas offices

Social Proof

Testimonials: 3-5 with photos, company names
Video Testimonials: 1-2 minute customer stories
Case Studies: Links to full stories
Reviews: "4.8/5 Google Rating (150+ reviews)"
Live Activity: "10 demos requested today"

Conversion Optimization Tactics

Urgency & Scarcity

Limited Stock: "Only 15 units in stock" (if true)
Time-Bound Offers: "Free installation - First 20 customers this month"
Demo Availability: "5 demo slots available this week"
Seasonal: "Year-end budget clearance - Order by Dec 20"

Exit-Intent Popups

Trigger: When user moves to close tab

Offer Option 1: "Wait! Get 10% off your first order - Use code FIRST10"
Offer Option 2: "Before you go - Download our free Data Logger Buying Guide"
Offer Option 3: "Not ready yet? Schedule a free 15-minute consultation with our expert"
Best Practice: Show once per session only, mobile-optimized version

Conversion Tracking Setup

Primary Conversions (High Value)

Conversion Type	Event Name	Assigned Value	Count Method	Implementation
Quote Request Form	form_submit_quote	₹1,000	One per user	Form submission page
Phone Call (60s+)	phone_call	₹800	One per user	Call tracking number
Demo Request	demo_request	₹1,200	One per user	Demo booking form
WhatsApp Message	whatsapp_inquiry	₹500	One per user	WhatsApp click tracking

Secondary Conversions (Medium Value)

Conversion Type	Event Name	Value	Purpose
Brochure Download	download_brochure	₹200	Lead capture, nurturing
Datasheet Download	download_datasheet	₹150	Technical interest signal
Email Inquiry	email_send	₹300	Direct contact
Live Chat Started	chat_initiated	₹250	Real-time engagement

Micro Conversions (Engagement Signals)

Product Video View (75%): ₹50 - High engagement indicator
Comparison Tool Used: ₹100 - Active evaluation
Pricing Page View: ₹75 - Purchase consideration
ROI Calculator Used: ₹80 - Business case building
Technical Docs Viewed: ₹60 - Deep research

Lead Capture Forms Optimization

Quote Request Form (Primary Conversion)

Form Fields (Keep Minimal)

Name* - Full name
Company Name* - Business verification
Email* - Primary contact
Phone* - Quick follow-up
Industry* - Dropdown (Pharma, Food, Cold Storage, etc.)
Product Interest - Multi-select checkboxes
Number of Units - Slider (1-10, 10-50, 50+)
Message - Optional text area

Total Fields: 5 required + 3 optional = 8 fields max

Form Optimization Elements

Progress Indicator: "Step 1 of 2" if multi-step
Inline Validation: Real-time error checking
Auto-Complete: Enable for address fields
Mobile Optimization: Large touch targets, number pads
Clear CTA: "Get Custom Quote" (not "Submit")
Privacy Statement: "Your data is safe with us"
Response Time: "Quote delivered within 24 hours"
No Spam Promise: "We never share your info"

Demo Request Form (High Intent)

Simplified Demo Form

Name*
Email*
Phone*
Company*

Preferred Date* (Calendar picker)
Time Slot* (Dropdown)
Demo Type* (Live/Recorded)
Special Requirements (Optional)

Auto-Confirmation: Instant email + calendar invite sent upon submission

Download Forms (Lead Magnets)

Gated Content Strategy

Minimal Fields: Name, Email, Company, Industry only (4 fields)
Instant Delivery: PDF sent immediately to email
Value Exchange: "Get our 25-page Temperature Monitoring Buyer's Guide"
Follow-Up Sequence: Trigger 5-email nurture campaign automatically
No Barriers: No phone number required for downloads

Form A/B Testing Plan

Tests to Run (Month 2-3)

Test 1: Short form (4 fields) vs. Long form (8 fields) - Measure completion rate
Test 2: Single-step vs. Multi-step form - Measure abandonment rate
Test 3: CTA text: "Get Quote" vs. "Request Pricing" vs. "Talk to Expert"
Test 4: Form position: Right sidebar vs. Below content vs. Popup
Test 5: Incentive: "Free consultation" vs. "Free calibration" vs. No incentive

Ad Extensions Strategy

Sitelink Extensions (8 Maximum)

Primary Sitelinks

Product Catalog
URL: /products
Desc: Browse USB, WiFi & 4G data loggers
Request Free Demo
URL: /demo
Desc: See our solutions in action today
Download Brochures
URL: /resources/brochures
Desc: Technical specs and datasheets
Get Quote Now
URL: /quote
Desc: Custom pricing within 24 hours

Supporting Sitelinks

Customer Case Studies
URL: /case-studies
Desc: See how top companies use our solutions
Industry Solutions
URL: /industries
Desc: Pharma, food, cold storage solutions
Compare Products
URL: /compare
Desc: Side-by-side feature comparison
Technical Support
URL: /support
Desc: 24/7 assistance available

Callout Extensions (4 Groups, Rotate)

Group 1 - Trust & Quality:

Made in India CE & ISO Certified NABL Calibration 1-Year Warranty 500+ Clients

Group 2 - Service:

24/7 Support Free Installation Hindi Support Pan-India Service Same Day Dispatch

Group 3 - Features:

Cloud Dashboard WhatsApp Alerts Mobile App Access Multi-Location Automated Reports

Group 4 - Commercial:

EMI Available Bulk Discounts Rental Options 30-Day Trial No Lock-in

Structured Snippets

Industries: Pharmaceuticals, Food & Beverage, Healthcare, Cold Chain, Manufacturing, Laboratories, Agriculture

Connectivity: WiFi 2.4GHz, 4G LTE, USB Direct, GPS Tracking, RS485 MODBUS, Cloud Platform

Features: Real-Time Alerts, Cloud Dashboard, Mobile App, Automated Reports, Multi-Channel, Battery Backup, API Integration

KPIs & Success Metrics

Performance Indicators (Starting Budget: ₹30K/month)

Metric	Month 1-2 (₹30K/mo)	Month 3-4 (₹60-80K/mo)	Scaled (₹3L/mo)	Tracking Method
Cost Per Lead (CPL)	₹800 - ₹1,000	₹800 - ₹900	₹700 - ₹900	Google Ads Conversions
Monthly Leads	30 - 40 leads	70 - 100 leads	300 - 350 leads	CRM + GA4
Conversion Rate	3% - 5%	4% - 6%	5% - 8%	Landing page analytics
Click-Through Rate (CTR)	4% - 6%	5% - 7%	6% - 9%	Google Ads dashboard
Quality Score	6 - 7	7 - 8	8 - 9	Keyword-level tracking
Return on Ad Spend (ROAS)	2:1	3:1	4:1 - 5:1	CRM revenue tracking

Campaign-Specific Benchmarks (₹30K/month Budget)

Campaign 1: High-Intent (Best Performers)

Target CPL: ₹700 - ₹900
Conversion Rate: 6% - 10%
CTR: 6% - 10%
Expected Leads/Month: 12-15
Quality Score: 7 - 8

Campaign 2: Industry-Specific

Target CPL: ₹900 - ₹1,100
Conversion Rate: 4% - 7%
CTR: 4% - 7%
Expected Leads/Month: 9-12
Quality Score: 6 - 7

Campaign 3: Research & Comparison

Target CPL: ₹1,000 - ₹1,500
Conversion Rate: 3% - 5%
CTR: 3% - 5%
Expected Leads/Month: 6-8
Quality Score: 6 - 7

Campaign 4: Competitor Targeting

Target CPL: ₹800 - ₹1,200
Conversion Rate: 2% - 4%
CTR: 3% - 5%
Expected Leads/Month: 3-5
Quality Score: 5 - 6

Budget Scaling Impact on Performance

At ₹30K/month: Limited keyword coverage, selective ad scheduling, learning phase focus
At ₹1L/month: 3x budget = Better impression share, consistent delivery, expanded keywords → ~3x leads
At ₹3L/month: 10x budget = Market dominance, full keyword portfolio, optimal positions → ~10x leads
Key Insight: CPL improves with scale due to better Quality Scores and algorithmic learning

Reporting Dashboard & Cadence

Weekly Performance Snapshot (Every Monday)

Quick Metrics Review (30 minutes)

Total Spend: Last 7 days vs. previous week
Leads Generated: Count + CPL trend
Top Performing Campaigns: Budget utilization
Bottom Performers: Campaigns/ad groups needing attention
Quality Score Changes: Keywords dropped below 5
Search Term Report: New negatives to add
Quick Actions: Budget shifts, pause/activate

Monthly Deep Dive (First Week of Month)

Section	Key Analyses	Deliverable
Campaign Performance	• Overall spend vs. budget • Lead volume and CPL trends • Campaign-by-campaign breakdown • Ad group performance matrix	Executive summary (2 pages)
Conversion Analysis	• Conversion rate by campaign • Landing page performance • Form completion rates • Multi-touch attribution	Conversion funnel report
Keyword Performance	• Top 20 keywords by leads • Expensive keywords (high spend, low conversion) • New keyword opportunities • Negative keyword recommendations	Keyword optimization list
Ad Copy Testing	• Ad variations performance • CTR by messaging angle • A/B test results • New creative recommendations	Creative performance report
Geographic Analysis	• City-level performance • Best performing regions • Bid adjustment recommendations • Expansion opportunities	Geographic insights deck

Quarterly Business Review (End of Month 3, 6)

Comprehensive 3-Month Analysis

Business Impact: Total leads, pipeline value, closed deals, revenue attribution
Strategic Insights: Market trends, competitive landscape changes, customer behavior patterns
Optimization Wins: Case studies of successful optimizations, cost savings achieved
Lessons Learned: What worked, what didn't, hypothesis testing results
Forward Strategy: Next quarter goals, new campaign ideas, budget recommendations
Deliverable: 30-slide presentation + 60-minute strategy session

3-Month Implementation Timeline

Month 1 (December 2025): Foundation & Launch - Budget: ₹30,000

Week 1: Pre-Launch Setup

✓ Google Ads account structure creation
✓ Conversion tracking implementation
✓ Call tracking numbers setup
✓ Landing page optimization review
✓ Form tracking + GA4 integration
✓ Negative keyword list finalization

Week 2: Campaign Build

✓ All 4 campaigns created
✓ 11 ad groups structured
✓ Core 200-300 keywords imported
✓ 20+ ad variations written
✓ All extensions configured
✓ Budget ₹1,000/day allocated

Week 3: Testing & Launch

✓ Final QA and testing
✓ Conversion tracking verification
✓ Launch campaigns (₹1K/day)
✓ Monitor first 48 hours closely
✓ Quick adjustments if needed
✓ First weekly report delivered

Week 4: Learning & Optimization

✓ Search term report analysis
✓ Add negative keywords (first batch)
✓ Pause underperforming keywords
✓ Reallocate budget to winners
✓ First optimization complete
Target: 8-12 leads

Implementation Timeline (Continued)

Month 2 (January 2026): Optimization - Budget: ₹50,000-60,000

Key Activities & Scaling

Week 5: Review Month 1 performance, scale budget to ₹1,500-2,000/day if CPL < ₹1,000
Week 6: Landing page A/B testing begins, form optimization experiments
Week 7: Introduce new ad copy variations based on performance data
Week 8: Expand to additional high-performing keywords (add 50-100 keywords)
Throughout: Daily bid adjustments, weekly budget reallocation within campaigns
Goal: Achieve stable CPL of ₹900-1,000, generate 50-60 leads at 2x budget

Month 3 (February 2026): Scale Decision Point

Two Paths Based on Performance

Path A: Continue Testing (₹60K-80K/month)

Gradual increase to ₹2,000-2,500/day budget
Fine-tune campaigns for better efficiency
Target: 70-90 leads/month at optimized CPL
Prepare for major scale to ₹3L in Month 4

Path B: Aggressive Scale (₹1L-3L/month)

If CPL consistently < ₹900: Scale to ₹3,000-10,000/day
Add 200-300 additional keywords from expansion list
Introduce remarketing lists for search ads (RLSA)
Geographic expansion to tier-2 cities
Target: 100-300+ leads depending on budget level

Post-Launch Milestones

Week 1

✓

Campaigns Live - ₹30K

Month 1

8-12

Leads Generated

Month 2

50-60

Leads at ₹50K-60K

Month 3

Scale

Decision & Expansion

Budget Scaling Decision Matrix

If CPL < ₹900: Immediately scale to ₹3L/month - High ROI proven
If CPL ₹900-1,200: Gradual scale to ₹1L/month - Optimize further
If CPL > ₹1,500: Hold at ₹30K, focus on landing page & ad copy improvements
Key Metric: Lead quality matters more than quantity - track sales conversion rate

Pre-Launch Checklist

Technical Setup (Must Complete Before Launch)

Google Ads Configuration

☐ Google Ads account created/verified
☐ Billing information added
☐ Account structure organized
☐ Conversion actions defined (10 types)
☐ Conversion tracking tags installed
☐ Google Tag Manager configured
☐ Call tracking integrated
☐ Offline conversion import setup

Analytics & Tracking

☐ GA4 property configured
☐ Google Ads + GA4 linked
☐ CRM + Google Ads integration
☐ Lead form tracking verified
☐ Phone call tracking tested
☐ UTM parameters configured
☐ Custom reports created
☐ Test conversion submission

Landing Pages Ready

☐ Product pages optimized
☐ Industry pages created
☐ Forms tested (mobile + desktop)
☐ Page load speed <3 seconds
☐ Mobile responsiveness verified
☐ Trust badges visible
☐ CTAs above the fold
☐ Exit-intent popups configured

Campaign Content

☐ All ad copy approved
☐ Ad extensions configured
☐ Keywords imported
☐ Negative keywords added
☐ Budget allocated
☐ Geographic targeting set
☐ Bid strategies selected
☐ Ad schedules configured

Business Readiness

Team & Process Checklist

☐ Sales Team Briefed: Understand campaign messaging, lead qualification criteria
☐ Lead Response Process: 24-hour response SLA defined, email templates ready
☐ CRM Setup: Lead sources tagged, pipeline stages defined
☐ Demo Process: Demo script prepared, calendar booking system ready
☐ Pricing/Quotes: Quote template ready, pricing structure finalized
☐ Collateral Ready: Brochures, datasheets, case studies PDFs uploaded
☐ Support Team Trained: Aware of campaign messaging, prepared for inquiries

Risk Management & Contingencies

Potential Risks & Mitigation Strategies

Risk	Likelihood	Impact	Mitigation Strategy
CPL Higher Than Target	Medium	High	• Pause expensive keywords after 50 clicks • Shift budget to proven performers • Improve landing page conversion rate • Test new ad copy angles
Low Conversion Rate (<2%)	Medium	High	• Landing page A/B testing • Simplify lead forms • Add trust elements • Review traffic quality
Budget Exhaustion Early	Low	Medium	• Daily budget pacing alerts • Automatic bid adjustments • Campaign-level budget controls • Have additional budget approved
Competitor Outbidding	Medium	Medium	• Focus on Quality Score improvement • Target long-tail keywords • Differentiate ad messaging • Use extensions aggressively
Low Lead Quality	Low	High	• Refine keyword targeting • Add pre-qualification questions • Improve negative keyword list • Adjust geographic targeting

Success Criteria for Continuation

Go/No-Go Decision Points (Based on ₹30K/month Start)

After Month 1: If CPL > ₹1,500 consistently, pause and reassess landing pages & targeting
After Month 1: If < 8 leads generated, investigate conversion tracking and form issues
After Month 2: If CPL < ₹1,000 consistently, prepare for immediate scale to ₹1L-3L/month
After Month 2: If CPL ₹1,000-1,200, scale gradually to ₹60K-80K/month
Strong Performance Signal: If generating 30-40 leads at < ₹900 CPL, scale to ₹3L/month
Optimization Needed: If CPL > ₹1,200, stay at ₹30K and improve landing pages before scaling

Ready to Launch

Campaign Launch

Dec 2025

3-Month Strategic Plan

Starting Investment

₹30K

Per Month (₹1K/day)

Target Leads

30-40

Qualified Leads/Month

Budget Scaling Options

Starter Plan: ₹30,000/month

30-40 qualified leads/month
Test campaigns & optimize
Prove ROI before scaling
Perfect for initial validation

Growth Plan: ₹1,00,000/month

100-120 qualified leads/month
Expand keyword coverage
Better ad positioning
3x results with optimizations

Scale Plan: ₹3,00,000/month

300-350 qualified leads/month
Market dominance positioning
Maximum keyword coverage
10x yields with proven strategy

Next Steps

Approval & Budget Sign-Off - Choose starting budget (₹30K or ₹3L/month)
Pre-Launch Setup - Complete technical checklist (Week 1)
Campaign Build - Techarion builds all campaigns (Week 2)
Launch Date - Go live December 2025
Weekly Monitoring - Performance reviews every Monday

Questions? Let's discuss your Google Search Campaign.

Prepared by Techarion | November 2025