IdeaBytes IoT

3-Month Marketing Plan

Content Strategy & Lead Generation

November 27, 2025 - February 2026

Comprehensive Marketing Strategy by Techarion

Executive Summary

Duration

3

Months

Content Pieces

48

Total Posts/Videos

Monthly Fee

₹55K

Service Fee

Target Leads

125-180

Qualified Leads

Platforms

4

Meta, LinkedIn, YouTube, Google

Sectors

2

Pharma & Quick Commerce

Paid Budget

₹1.2L+

Total 3 Months (Social + Search)

Marketing Objectives

Brand Awareness: Establish IdeaBytes as thought leader in IoT data logging solutions
Lead Generation: Generate 125-180 qualified B2B leads over 3 months (social + search)
Content Authority: Create 48 high-quality content pieces (videos, use cases, testimonials)
Multi-Channel Presence: Consistent posting on Meta, LinkedIn, YouTube + Google Search dominance
Progressive Scaling: Month 1 (organic) → Month 2 (paid launch) → Month 3 (optimization & scaling)

Key Deliverables

16 Posts/Month: 8 video reels + 8 use case posts per month across all social platforms
Social Media Management: Planning, scheduling, posting across LinkedIn, Meta (Facebook + Instagram), YouTube
Google Search Campaigns: 4 campaigns with 500+ keywords, daily optimization, bid management, quality score improvements
Content Creation: Product demos, testimonials, use cases, visuals, ad copy for all platforms
Lead Magnet: Whitepaper/guide with dedicated landing page and conversion tracking (Month 2)
Paid Campaign Management: LinkedIn Ads, Meta Ads (FB + IG), Google Search Ads - setup, monitoring, optimization
Outbound Engagement: LinkedIn connections (500+), personalized outreach, YouTube community engagement
Data Scraping: Target database building for pharma & quick commerce decision-makers
Monthly Reporting: Comprehensive performance metrics, ROI analysis, spend breakdown, lead quality assessment

Content Strategy Overview

Monthly Content Mix

16 pieces of content per month across all platforms, strategically distributed:

8 Video Reels: Product demos, how-to guides, customer testimonials, behind-the-scenes
8 Use Case Posts: Industry applications, success stories, technical insights
2 Target Industries: Pharma/Healthcare & Quick Commerce/Logistics
4 Content Themes: Product features, Industry solutions, Trust building, Educational content

Platform Distribution

LinkedIn (B2B Focus)

Professional content
Industry insights
Case studies
Thought leadership
Direct lead generation

Meta (Facebook + Instagram)

Video reels
Visual demonstrations
Behind-the-scenes
Customer testimonials
Brand awareness

YouTube

Long-form demos
Tutorial videos
Product walkthroughs
Educational content
SEO benefits

Content Themes (Rotating Weekly)

Week 1: Product-focused content (Features, capabilities, USPs)
Week 2: Industry solutions (Pharma/Quick Commerce applications)
Week 3: Trust & credibility (Testimonials, certifications, case studies)
Week 4: Educational content (How-to guides, best practices, tips)

4-Week Content Calendar Sample

Week	Type	Industry	Content Details
Week 1 Product Focus	Reel	Pharma	Temperature monitoring demo for vaccine storage - 30 sec product walkthrough
	Post	Pharma	Use case: How data loggers ensure cold chain compliance in pharmaceutical warehouses
	Reel	Quick Commerce	Real-time tracking of perishable goods in transit - visual demonstration
	Post	Quick Commerce	Case study: Reducing spoilage in last-mile delivery with IoT monitoring
Week 2 Solutions Focus	Reel	Quick Commerce	Behind-the-scenes: How 4G loggers provide real-time alerts for delivery fleets
	Post	Quick Commerce	Industry insight: Top 5 challenges in cold chain logistics and IoT solutions
	Reel	Pharma	Customer testimonial: Pharma company discussing compliance benefits
	Post	Pharma	Regulatory compliance: How IdeaBytes helps meet FDA/WHO storage guidelines
Week 3 Trust Building	Reel	Pharma	Lab certification showcase - Quality assurance and testing process
	Post	Pharma	Success story: Hospital chain using IdeaBytes for blood bank monitoring
	Reel	Quick Commerce	Product comparison: WiFi vs 4G data loggers - which suits your needs?
	Post	Quick Commerce	ROI calculator: Cost savings from reduced spoilage with real-time monitoring
Week 4 Educational	Reel	Quick Commerce	How-to guide: Setting up alerts and notifications for your fleet
	Post	Quick Commerce	Best practices: Optimizing sensor placement for accurate temperature readings
	Reel	Pharma	Tech explainer: Understanding humidity sensors and their importance
	Post	Pharma	Infographic: 10 temperature-sensitive pharmaceuticals requiring monitoring

Content Production Notes

Reels: 30-60 seconds, vertical format (9:16), subtitles required, brand watermark
Posts: Carousel format preferred (3-5 slides), professional graphics, clear CTAs
Scheduling: 2 posts per week on LinkedIn, daily stories on Instagram, weekly YouTube uploads
Cross-posting: Adapt content for each platform's best practices and audience

3-Phase Marketing Approach

Phase 1: Foundation

Month 1 (Nov 27 - Dec 27)

Build brand presence
Establish content library
Grow initial audience
Test messaging

Phase 2: Lead Generation

Month 2 (Dec 28 - Jan 27)

Launch paid campaigns
Deploy lead magnets
Active outreach
Capture qualified leads

Phase 3: Optimization

Month 3 (Jan 28 - Feb 27)

Scale winning campaigns
Optimize conversion paths
Refine targeting
Maximize ROI

Progressive Lead Target Strategy

Month 1: 10-15 leads (organic social media growth, building awareness) - ₹0-4,200 ad spend
Month 2: 55-70 leads (25-30 from social + 30-40 from Google Search) - ₹40,000-43,400 ad spend
Month 3: 60-95 leads (30-35 from social + 30-60 from Google Search scaling) - ₹46,800-81,000 ad spend
Total Target: 125-180 qualified B2B leads over 3 months (conservative to aggressive scaling)

Month 1: Foundation & Authority (Nov 27 - Dec 27)

Primary Objectives

Establish credible brand presence on LinkedIn, Meta, and YouTube
Create foundational content library (16 posts: 8 reels + 8 use cases)
Build initial follower base and engagement
Test messaging and identify high-performing content themes
Set up analytics and tracking infrastructure

Week-by-Week Deliverables

Week 1-2: Setup & Launch

Profile Optimization: LinkedIn company page, Facebook Business page, Instagram business account, YouTube channel branding
Content Bank Creation: Shoot and edit 4 reels (product demos, facility tour)
Visual Assets: Design 4 use case graphics (Pharma cold chain, Quick commerce applications)
Posting Schedule: 2 LinkedIn posts, 2 Instagram reels, 2 Facebook posts, 1 YouTube video
Organic Engagement: Follow 100+ target industry accounts, comment on 20+ relevant posts

Week 3-4: Content Momentum

Video Production: 4 additional reels (customer testimonials, how-to guides)
Use Cases: 4 detailed industry application posts with ROI data
Lead Magnet Prep: Begin whitepaper outline: "Complete Guide to Cold Chain Monitoring"
Influencer Outreach: Connect with 50+ industry professionals on LinkedIn
Analytics Setup: Google Analytics, Meta Pixel, LinkedIn Insight Tag implementation
Performance Review: Analyze engagement rates, identify top-performing content types

Month 1 Deliverables Summary

16 Content Pieces (8 video reels + 8 use case posts)
Complete social media setup across 4 platforms
150+ LinkedIn connections with decision-makers
Analytics infrastructure in place
Lead magnet 50% complete
Target: 10-15 organic leads (form fills, direct inquiries)

Month 2: Active Lead Generation (Dec 28 - Jan 27)

Primary Objectives

Launch paid advertising campaigns (LinkedIn, Meta, Google)
Deploy lead magnet with dedicated landing page
Activate outbound LinkedIn outreach sequences
Scale content production with proven formats
Convert awareness into qualified leads

Campaign Launches

Social Media Ads

LinkedIn Ads: ₹6,700-8,400/month - Sponsored content targeting pharma/logistics decision-makers
Meta Ads (Facebook + Instagram): ₹3,350-5,000/month - Video views and website traffic campaigns
Social Budget Total: ₹10,000-13,400/month

Google Search Ads

Starting Budget: ₹30,000/month (₹1,000/day)
4 Campaigns: High-Intent Purchase, Solution Research, Competitor Targeting, Brand Defense
500+ Keywords: USB/WiFi/4G data loggers, cold chain monitoring, temperature sensors
Target: 30-40 qualified leads/month at ₹800-1,000 CPL

Content & Outreach

16 new content pieces (8 reels + 8 posts)
Lead magnet launch: Whitepaper/guide
Landing page with form integration
Email nurture sequence setup (5 emails)
LinkedIn outreach: 200+ personalized connection requests

Month 2 Total Paid Budget

Social Media: ₹10,000-13,400
Google Search: ₹30,000
Total Ad Spend: ₹40,000-43,400
Expected Leads: 25-30 from social + 30-40 from search = 55-70 total leads

Lead Magnet Strategy

Asset: "Complete Guide to IoT Cold Chain Monitoring for Pharma & Quick Commerce"
Format: 15-20 page PDF with case studies, ROI calculators, compliance checklists
Landing Page: Dedicated page with form (Name, Email, Company, Industry, Phone)
Promotion: LinkedIn ads, organic posts, email signature, YouTube video description
Follow-up: Automated email sequence nurturing leads toward demo request

Month 2 Deliverables Summary

16 Content Pieces (cumulative: 32 pieces)
6 paid ad campaigns live (LinkedIn, Meta, Google Search with 4 sub-campaigns)
Lead magnet deployed with landing page
Email nurture sequence activated
350+ total LinkedIn connections
Paid Budget: ₹40,000-43,400 (Social ₹10-13K + Google Search ₹30K)
Target: 55-70 qualified leads (25-30 from social + 30-40 from Google Search)

Month 3: Optimization & Scaling (Jan 28 - Feb 27)

Primary Objectives

Scale successful campaigns based on Month 2 data
Optimize ad targeting and messaging for lower CPL
Refine content strategy based on engagement analytics
Implement retargeting campaigns for website visitors
Prepare final performance report and future roadmap

Optimization Focus Areas

Social Media Optimization

Increased Budget: ₹16,800-21,000/month (reallocate to best performers)
A/B Testing: 3 ad variations per campaign
Retargeting: Ads for website visitors who didn't convert
Lookalike Audiences: Target users similar to existing leads
Goal: Reduce CPL by 20-30%

Google Search Scaling

Budget Decision Point: If Month 2 CPL < ₹900, scale to ₹50K-60K/month
Keyword Expansion: Add converting long-tail keywords
Quality Score Optimization: Improve ad relevance for lower CPC
Geographic Expansion: Add tier-2 cities if performing well
Target: 50-60 Google Search leads at optimized ₹700-900 CPL

Content Refinement

16 content pieces (focus on top-performing formats)
2-3 case study videos from actual customers
Advanced tutorials and product comparisons
LinkedIn articles establishing thought leadership
Engagement-focused Instagram/Facebook campaigns

Month 3 Total Paid Budget

Social Media: ₹16,800-21,000
Google Search: ₹30,000-60,000 (based on Month 2 performance)
Total Ad Spend: ₹46,800-81,000
Expected Leads: 30-35 from social + 30-60 from search = 60-95 total leads

Advanced Tactics

LinkedIn Sales Navigator: Advanced lead filtering and targeted outreach (100+ new connections)
YouTube SEO: Optimize video titles, descriptions, tags for organic discovery
Email Campaigns: Send targeted campaigns to collected leads with special offers/demos
Webinar/Demo Days: Plan live demonstration sessions for engaged prospects
Partnership Outreach: Connect with complementary IoT/logistics service providers

Month 3 Deliverables Summary

16 Content Pieces (cumulative: 48 total pieces)
Optimized ad campaigns with improved ROAS (6+ campaigns across platforms)
Retargeting campaigns deployed on Meta and Google
500+ total LinkedIn network connections
Comprehensive 3-month performance report
Strategic recommendations for next quarter
Paid Budget: ₹46,800-81,000 (Social ₹17-21K + Google Search ₹30-60K)
Target: 60-95 qualified leads (30-35 from social + 30-60 from Google Search)

Budget & Costing Structure

Service Fee

₹55K

Per Month (Fixed)

Social Ads

₹27K

Total 3 Months

Google Search

₹90K

Total 3 Months

Total Investment

₹2.82L

3-Month Program

Monthly Service Fee Breakdown (₹55,000/month)

Service Component	What's Included
Content Creation	8 video reels/month (scripting, shooting, editing) + 8 use case posts (graphics, copy, research)
Social Media Management	Posting schedule management, community engagement, comment responses, profile optimization
Paid Campaign Management	LinkedIn/Meta/Google ad setup, targeting, monitoring, optimization, A/B testing
Lead Generation Activities	LinkedIn outreach, connection requests, data scraping, lead magnet creation, landing page setup
Strategy & Analytics	Monthly strategy calls, performance reporting, competitor analysis, content planning
Design & Production	Video editing, graphic design, thumbnail creation, brand assets, visual templates

Paid Advertising Budget (Separate from Service Fee)

Month 1: Setup Phase

Budget: ₹0-4,200

Minimal paid spend (testing only)
Focus on organic growth
Profile optimization
Audience building
No Google Search yet

Month 2: Full Launch

Budget: ₹40,000-43,400

Social Media: ₹10,000-13,400
• LinkedIn Ads: ₹6,700-8,400
• Meta Ads: ₹3,350-5,000
Google Search: ₹30,000
• 4 campaigns, 500+ keywords

Month 3: Scaling Phase

Budget: ₹46,800-81,000

Social Media: ₹16,800-21,000
• Retargeting campaigns
• Lookalike audiences
Google Search: ₹30,000-60,000
• Scale if CPL < ₹900

Google Search Campaign Details

Campaign	Daily Budget	Focus & Keywords
High-Intent Purchase	₹400/day (40%)	USB data logger, WiFi data logger, 4G IoT logger, temperature humidity logger - Direct purchase intent keywords
Solution Research	₹250/day (25%)	Cold chain monitoring system, pharma temperature monitoring, vaccine storage monitoring - Solution seekers
Competitor Targeting	₹200/day (20%)	G-Tek alternatives, OMEGA data logger competitors, tempmate replacement - Capture competitor traffic
Brand Defense	₹150/day (15%)	IdeaBytes IoT, IdeaBytes data logger - Protect brand searches and ensure top visibility

Google Search Campaign Strategy Highlights

500+ Keywords: Exact (30%), Phrase (50%), Broad (20%) match types for comprehensive coverage
Geographic Targeting: Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Pune + USA & Canada
Expected Performance: 30-40 leads/month at ₹800-1,000 CPL (Month 2 starter budget)
Scaling Path: If CPL < ₹900 in Month 2, increase to ₹50K-60K in Month 3 for 50-60 leads/month
Conversion Tracking: 10 conversion types tracked (form fills, demo requests, phone calls, chat inquiries, etc.)

Payment Structure

Service Fee: ₹55,000/month × 3 months = ₹1,65,000 total - Invoiced monthly, payable at start of each month
Paid Ad Budget (Social Media): ₹27,000-38,600 total over 3 months - Billed directly to client's ad accounts or reimbursed with receipts
Paid Ad Budget (Google Search): ₹30,000/month starting Month 2, scalable to ₹60,000 in Month 3 = ₹60,000-120,000 total
Total Investment Range: ₹2,52,000 (conservative) to ₹3,23,600 (aggressive scaling)
Contract Terms: 3-month commitment with option to extend or scale after completion
Month 4 & Beyond: Terms and pricing will be reviewed based on marketing performance and lead generation results from the first 3 months

What You're NOT Paying For

No Hidden Costs: All deliverables included in ₹50K monthly fee
No Software Fees: We provide all tools (Canva Pro, scheduling tools, analytics platforms)
No Extra Charges: Revisions, strategy adjustments, and monthly reports all included
Transparent Ad Spend: You control paid budget and see all receipts/dashboards

KPIs & Success Metrics

Monthly Performance Targets

Metric	Month 1	Month 2	Month 3
Qualified Leads	10-15 leads	25-30 leads	30-35 leads
LinkedIn Connections	150+ connections	350+ total	500+ total
Content Engagement Rate	2-3%	3-5%	5-8%
Website Traffic	200-300 visits	500-700 visits	800-1000 visits
Video Views	5,000+	15,000+	25,000+
Cost Per Lead (CPL)	N/A (organic)	₹500-670 (social) / ₹800-1,000 (search)	₹420-585 (social) / ₹700-900 (search)
Email List Growth	10-15 emails	40-50 total	75-90 total

Lead Quality Criteria

Qualified Lead Definition

Decision-maker or influencer
In target industry (Pharma/Logistics)
Company size: 50+ employees
Active pain point/need identified
Contact info captured (email + phone)

Lead Sources Tracked

LinkedIn ads & organic
Meta/Instagram campaigns
Google search traffic
Lead magnet downloads
Direct form submissions
YouTube video inquiries

Success Indicators (Go/No-Go Decision Points)

After Month 1: Engagement rate >2%, follower growth >100, at least 10 organic leads → Proceed to paid campaigns in Month 2
After Month 2: Social CPL <₹840, Google Search CPL <₹1,000, lead quality score >60%, conversion rate >3% → Scale both budgets in Month 3
End of Month 3: Total leads >100 (combined social + search), CPL trend declining, ROAS >2:1 → Continue partnership or scale to next quarter

Monthly Reporting Includes

Lead summary with contact details and qualification notes
Content performance breakdown (top posts, engagement rates)
Paid campaign analytics (spend, impressions, clicks, conversions)
Website traffic and behavior analysis
Competitor activity and market insights
Next month strategy and recommendations

3-Month Implementation Timeline

1

Month 1

Nov 27 - Dec 27

Foundation Phase

Week 1-2:

Profile setup & optimization
Content bank creation (8 pieces)
Analytics infrastructure

Week 3-4:

Remaining 8 content pieces
LinkedIn outreach (150+ connections)
Lead magnet preparation
Performance analysis

Target: 10-15 organic leads

2

Month 2

Dec 28 - Jan 27

Lead Generation Phase

Week 1-2:

Launch all paid campaigns
Deploy lead magnet + landing page
16 new content pieces

Week 3-4:

Campaign monitoring & optimization
LinkedIn outreach (200+ new)
Email nurture sequences
Mid-campaign adjustments

Target: 25-30 paid + organic leads

3

Month 3

Jan 28 - Feb 27

Optimization Phase

Week 1-2:

Scale winning campaigns
Launch retargeting ads
16 optimized content pieces

Week 3-4:

Final optimization push
Performance report creation
Strategic roadmap for Q2
Partnership opportunities

Target: 30-35 optimized leads

Key Milestones & Checkpoints

Nov 19 (Completed): Kickoff call, account access, content brief finalized
Day 7: First content batch published, social profiles optimized
Day 30: Month 1 report, lead review, paid campaign strategy approval
Day 35: Lead magnet live, first paid campaigns launched
Day 60: Month 2 report, campaign optimization review, Month 3 scaling decision
Day 75: Retargeting campaigns deployed, final content sprint begins
Day 90 (Feb 27): Final report, roadmap presentation, partnership extension discussion

What Happens After 3 Months?

Option 1: Continue & Scale - Increase Google Search to ₹1-3L/month + boost social to ₹30-50K/month for 3-5x results
Option 2: Maintain & Optimize - Keep same budgets (₹40-50K/month), refine for lower CPL and higher quality leads
Option 3: In-House Transition - We train your team and hand over all campaign management and processes
Option 4: Pause & Review - Take a break, resume when ready (no penalty, all account access retained)

Let's Grow Together

📊

Multi-Channel Strategy

Social Media (LinkedIn, Meta, YouTube) + Google Search with 500+ keywords

🎯

Qualified Lead Focus

125-180 B2B leads ready for your sales team to convert

🚀

Full-Service Execution

Content creation, social management, Google Ads, conversion tracking - all handled

Next Steps to Get Started

Step 1: Review this proposal and share any questions or adjustments
Step 2: Sign service agreement and provide account access (LinkedIn, Meta, YouTube, Google)
Step 3: Kickoff call to align on messaging, brand voice, and content direction
Step 4: We start creating content and building your presence (Day 1!)

Investment Summary

₹1,65,000 service fee + ₹27-39K social ads + ₹60-1.2L Google Search

Total: ₹2.52L - ₹3.24L

= 125-180 qualified leads for your sales pipeline

Cost per lead: ₹1,798 - ₹2,016 (depending on scaling)

Month 4 & beyond: Terms reviewed based on performance and lead results

Ready to Transform Your Marketing?

Let's discuss how this plan can be customized for your specific goals.

Contact: Techarion Marketing Team

Email: marketing@techarion.com | Phone: +91 XXXXX XXXXX

Prepared by Techarion for IdeaBytes IoT
November 2025